Jump starting a marketplace — “The Chicken and Egg Problem”

Several schools of thought have their own definition or view of the “chicken and egg problem.” Some believe the easiest way to jump-start a marketplace is to grow the supply side first, while others believe the opposite.

For me, it’s relative to the market you are trying to serve and the type of product or service involved.

Below is my view on the chicken and egg problem. I stand to be corrected.

In a monetary marketplace, the presence of both supply and demand is crucial for its survival. Without these two sides of the market, there is no marketplace, presenting the classic 'chicken and egg problem' — how do you get one side without the other?

A clear understanding of these market forces can provide a safe landing for startups seeking to achieve product-market fit.